“Writing Without bullshit” By Josh Bernoff – Book of the Week

How are you going to get your point across if by the time you explain what you mean to the reader, the reader will already be gone? “Average reader spends no more than 36 seconds on the average news story.” Screw your boring introductions you were always thought, screw over complicated words that impress examiners but an actual reader doesn’t understand. Screw the shit planning. Everything you thought, everything you believed was a lie. They lied to you. They prepared you so you could not succeed. But if you can see what is bullshit, and why you need to get rid of it and then are shown how to, then it will be a lot easier, right? Especially if it’s laid out without any bullshit. Consider this the Bible of writers. I wish this book was around five years ago. You need it and I really needed it for years.  If you read it and apply it, you will succeed.

How to Write Without Bullshit
In a society filled with bullshit sometimes all it takes is to stand out.

Not everyone is a writer but everyone needs to write. It’s part of communication. Technology made it easy for everyone to communicate, this resulted in a whole bunch of bullshit. This book will improve your life regardless of whether you own a multi-billion cooperation or not. It’s big firms like Oracle making the exact same mistakes as you.

There’s really something to this book. “Berkshire Beyond Buffet.” Very informative, interesting topic. But I can’t read it. It’s hard to. Almost two months with it and I’m on page 49. “Writing Without Bullshit,” finished within four days. And that title insults me indirectly which should discourage me to read it. But the clear layout, the structure, bullet-points, words that actually mean something, snappy content that always makes you want to read on. Short chapters. Diagrams. This book is a living example that what is written in this book works. Principles used in writing this book are the principles that teach you. They work. In a world of so much bullshit you need to stand out. Standing out is how you succeed.

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This book teaches how to solve the most common problems with writing. This includes most content being:

  • Too long
  • Poorly Organized
  • Unclear
  • Full of words that don’t mean anything
  • Repetitive
  • Not using technology

 

6 Most important takeaways I took from it:

  • A title matters more than you think.
  • Shorter is better.
  • Fancy is worse if you don’t know your audience and the purpose of the text.
  • Forget introductions. An average reader pays attention for about 37 seconds.
  • Structure.
  • Be bold and direct.

 

Titles matter. You aren’t the only writer. You aren’t going to write the only email, blog post or report today. When there’s too much we lose focus, we start to filter for what catches our eye. “Sending these” as an email topic doesn’t mean anything. It doesn’t

Shorter works. In school you get rewarded for writing more. In real life getting to the point wins. You need to be clear. Don’t forget your audience isn’t only operating on Computers. It’s mostly Smartphones. Long paragraphs look terrible on phones. If you get too complicated then you audience will not finish reading. Cut out what does not link to the main idea of what you are writing about.

Fancy may work in an exam situation where your audience is an examiner. But if your audience is a customer that doesn’t know of the scientific terms that you are talking about when presenting the college course, do you think it will mean anything to them? If you are confusing the reader, you suck. If you are wasting the readers time, you suck.

Introductions are killing your potential. You readers stop reading because they are looking for a solution and instead get greeted by stuff that bores the

Structure doesn’t include just how you write it, it’s also the structure of how you approach writing. You need to give the same effort into all stages of the project. This including research. The author states that “you are writing for impatient business (example) audience.  You can impress them, not with your literary prose, but with your content and meaning.”

Bold. You need to be bold and direct. “If you don’t know who you’re writing for and what you want them to do, why bother writing at all?” Being direct from the very start is necessary. If you don’t do it then the reader won’t know what you are writing about.

2-9508This book will teach you how to write, edit  and prepare better. Getting rid of bullshit is hard if you don’t know what is bullshit. Use of complicated words that don’t have a meaning, statistics that aren’t properly shown. Unsupported statements. Bunch of checklists for writers, Email writers, editors, social media writers, press. Things that work today like Graphics. This book brings 245 pages of value.

Quote of the Book: “Eliminate everything you don’t need.”

Josh Berfnoff I would like to thank you for how you have changed my perspective on writing and on how you will change the perspective of my readers after they read this book. Implementation of what was said in this book starts now and it should for any of my readers. Get it here: “Writing Without Bullshit.” This book. 10/10. Best I read in 2016. Think there’s a better one? Let me know.

Big shoutout to HarperOne for creating a very high quality print.

 

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