Crushing it! is a new book by Gary Vaynerchuk. This page? It’s about providing with things that help. Clothing. Tech. Information. The right people. Whatever it takes. I’m giving you this information before this book is out because I don’t want you to have to wait to know if it’s worth it. A long time ago I would have said that you shouldn’t think about buying, that you should just buy. That every book has something to teach. But then I read too many books and found the information was just too repetitive and was actually wasting my time. SO I STOPPED. But I’m back. Quite frankly, this might be the only book I review this year, it might not be.
If you are on this page, then you already know that while I can be critical of things, I write about things that help you. And Gary Vaynerchuk, you probably know him, you might have even read what I wrote about him, or seen my picture with him. Let’s be clear, everything that’s in this book is pretty much on his YouTube channel, but to watch it all, you would need to be crushing it with time! This book puts all of that package into a slimmer version.
Yet, a lot of you, do actually watch all of his content. This book will still provide you with some new information, there’s something to gain regardless of how much you know. But knowing will most likely not help you because if you are watching all of his content, then you shouldn’t need this book. It means that you are consuming but you aren’t executing.
Believe it or not, some people say in their social media courses that you can give reviews with made up name. Gary provides stories of real people with real Instagram pages in this book. Perhaps because a story of one person is not enough for most people. You can call one person special. You can’t use excuses on why somebody did if there are numerous examples of all kinds of people with all kinds of backgrounds provided in this book.
Let’s be honest. This book is ranking no.17 on Amazon right now, and it isn’t even out yet. And not just in its category but on this planet. Against books that have been out for months or years. That shows that Gary knows what he is talking about when it comes to personal brand.
The first half of this books is used on basically giving you the permission slip to do. Most people reading know all the stuff already. Most didn’t apply it. That first part is about the fact that the path is yours. It’s about what still matters, what is stopping you, and what you need to crush it. If that part of the book doesn’t get you to execute, then you are in deep trouble.
And the rest? It’s about the platforms. That’s where the most value comes in from my reading. That’s where all the vital nuggets of information are on the platforms that matter today. Oh, and by the way, what matters today might totally not matter tomorrow.
You can know the path is yours, but it’s no good until you execute. Gary states that the “principles are universal; the path is all yours.” And that what’s given are merely examples, not commands.
You can do things your way or his way. In fact, if you are fully happy with what you are doing in life, then you are crushing it already!
This book will only help you if you work hard and actually commit, but once you do, it will change your life. There’s no one way to be crushing it and a lot of people think that. This book by Gary Vaynerchuk shows that you can do things in several different ways in any niche that you desire. Unless you suck at what you are doing. And most people will at the start, and some forever.
If you want to succeed building a personal brand which we are all at this point, this is a book that you need. It’s like all courses combined multiped by 1000 the value minus 99% of the price.
One of the biggest insights I got: “You can brand yourself all you want, but if you don’t have credibility or have not done anything, it’s almost worthless.”